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THE PROBLEM

Unintentional injury is the number one killer of children age 14 and under.  Each year, nearly 6,040 children are killed and at least 120,000 are permanently disabled by preventable injuries.

The major unintentional injury risk areas are: traffic injury (passenger, pedestrian and bicyclist), fire and burns, drowning, poisoning and choking, and falls.

This year, one in four (approximately 13 million) children ages 0-14 will be hurt seriously enough to require medical attention.

 Each year, injuries lead to 213,000 hospitalizations and 7,900,000 emergency room visits.

A SOLUTION

The National SAFE KIDS Campaign, a program of Children's National Medical Center in Washington, D.C., and whose founding sponsor is Johnson & Johnson, is the first nationwide childhood injury prevention organization Led here in New Jersey by the New Jersey State Safety Council, the Campaign's goal is to promote and implement strategies to prevent unintentional childhood injuries, the leading killer and crippler of children under age 14, through community awareness education and public/private sector partnerships. The Campaign addresses the five major risk areas: traffic injuries, fire and burns, falls drownings and poisonings.

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